Expect protectionism (and tariffs) to increase while wealth transfer brings change
In a world of shifting trade alliances and flows, formerly “safe” investment areas may actually hold higher risk than what were previously considered higher risk alternative investment areas. This may explain why, as noted by the Citi Wealth 2025 Family Office Report, global family offices kept their asset allocations largely steady in 2025, making fewer shifts than in 2024 due to the lack of clarity on trade policy.
As noted by the Goldman Sachs 2025 Family Office Investment Insights Report, Adapting to the Terrain, over the next 12 months, 77% of family offices globally expect economic protectionism to increase and 70% anticipate the average global tariff rate will be the same or higher, suggesting a perception that higher tariffs have become the new normal.
However, Citi’s report indicates that as family wealth passes to new generations, the significance of fostering family unity and continuity increases
as the scope for divergences in vision and values grows. Forty-three percent of third-generation or later family offices cited this as a focus issue compared to 32% of first-generation entities.
Additionally the changes we are seeing in migration patterns and demographics means the expected wealth transfer, according to UBS, of up to $83 trillion over the next 20 to 25 years, may result in very different portfolio allocations than may have traditionally been the case.
According to the BCG report, Asia-Pacific is forecast to lead global financial wealth expansion, with projected growth of about 9% annually through 2029—well ahead of North America (4%) and Western Europe (5%). These dynamics mean that family offices must rethink and rebalance their strategies to accommodate a more diverse group of people holding a wider range of risk profiles.
Family offices, which collectively manage assets estimated at $6 trillion worldwide according to UBS, are, in many ways, at the forefront of these changes. Europe and the UK in particular have taken fiscal steps that would have been seen as radical not long ago. For example, the European Commission proposed its ReArm initiative, while Germany agreed a historic political deal on defence investment and the removal of the debt brake.
The tax changes that may come in the new budget, particularly those related to Inheritance Tax (IHT) reliefs and the introduction of a progressive property tax system along with the limiting of lifetime gifting means that tackling family governance matters has never been more important. Relinquishing control of the family business or assets can be an unsettling experience. Conversations with the next generation will be required.